The e-commerce sector has had an incredible surge in the past couple of years, mostly due to the worldwide pandemic. The restrictions have forced people to stay indoors and completely overhaul their habits, not only in terms of relationships, but also in terms of shopping habits.
Platforms like Shopify have had an interesting boom, even in terms of stock value. So let’s see how e-commerce is not a passing trend but is here to stay.
Since 2019, the e-commerce sector has only increased in terms of turnover, business opportunities and even jobs.
Whether you’ve already been involved in launching an e-commerce business in the past or you’re looking to launch your first business, it’s time to figure out what factors determine the success of an online store.
Doing business with an e-commerce is not for everyone. It takes skill, intuition and awareness to make some reasoned choices. Everything cannot be left to chance and to amateur levels.
The e-commerce sector is continuing to grow and will continue to do so in the coming years. Why not take advantage of this trend and access a world of entrepreneurial opportunities? This also means focusing on the following tips, critical points for the success of your e-commerce.
1 - Do not rush the launch
One of the biggest mistakes made by e-commerce entrepreneurs who have not been very successful is to force the launch of the online store. You only get one chance, and you can’t ruin it. Before you send your project to the moon, you should have everything organized in terms of SEO, marketing, social media, advertising, etc. All this cannot be left to people who are not of the trade.
2 - Focused on user needs
It is no secret that the biggest flaw of e-commerce activities is the inability to allow their customers to touch, feel, smell and see (firsthand) products before making a decision. Although there is currently no solution to solve this problem, you can compensate for this deficiency in other areas of the business. Some of the best tips include offering appropriate prices, free shipping, and simplifying the payment process with simplified shopping carts.
3 - Test everything
You can’t launch an e-commerce unless you’ve first tested everything on your online store. You should invest time and money in testing and analysis. You need to understand what the customer wants, what are the best features for your target audience and what are, instead, the ones to change to simplify the shopping experience of potential customers.
4 - Incorporates elements of social proof
The first goal of an e-commerce is to convey authority and confidence towards users who want to make a purchase on your online store. That’s why it might be a good idea to include product reviews, user testimonials, opinions about your service, etc. These are just trivial and generic examples, The point is that you have to create the requirements so that users have no doubt about your company.
5 - Optimize for mobile devices
Internet Retailer's Bill Siwicki refers to Goldman Sachs, stating: "Tablets will play an increasingly important role as global consumer spending on mobile devices goes from $ 204 billion in 2014 to $ 626 billion in 2018". Today, this value has increased further by 30%.
People are more and more used to using their smartphone to make online purchases. Life is hectic and the time to turn on a computer and go shopping is always less. Smartphones are currently the most used devices for browsing social media and for shopping online. Don't hesitate to build a platform or site that is fully mobile optimized.
6 - Don't ignore SEO
Since the e-commerce economy undergoes ever more rapid changes, more and more companies choose to become part of this sector every day. That's why it's important to always stay up to date with SEO so that you can stand out from the competition and get the best possible position on search engines like Google.
7 - Trust a team of professionals
Everything you have just read may not be achievable if you don't rely on a team of professionals who can turn your idea into reality. We are at your disposal to take you by the hand on this path. Contact us to discover our offer and make your e-commerce project effective clicking here!